Apple Dials Back Car’s Self-Driving and Delays Launch to 2028
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Apple dials back car’s self-driving features and delays launch to 2028. After board meetings, the Apple car will be downgraded to Level 2+ autonomy and the company pushes back launch from 2026 to 2028 at the earliest.
Apple is now working on the EV with more limited features, further dialing back on plans that once included an autonomous vehicle without pedals or a steering wheel.
The vehicle will operate with a “Level 2+” system capable of autonomous lane centering and adaptive cruise control at the same time, according to Bloomberg, which added the tier was a few steps below the previously planned Level 4 technology capable of autonomously driving the car under limited circumstances.
Apple’s pivots on the project, codenamed Titan, were made after meetings including the company’s board, CEO Tim Cook and project head Kevin Lynch, Bloomberg reported, noting the board pressed company leadership about the project throughout 2023.
The vehicle has reportedly been in development since 2014, though official details about the car’s name, specifications and development have been scant in the last decade.
Apple has sunk a substantial amount of company resources into the car project, which reported Apple has spent hundreds of millions of dollars a year on it amid multiple rounds of layoffs, strategy changes and delays. The car’s design was in the pre-prototype stage as of late 2022.
A successful EV launch would put Apple in direct competition with automakers like Tesla, Ford, GMC and Rivian, the latter of which Amazon has invested more than $1.3 billion into.
Vehicle maker executives like Ford CEO Jim Farley and Tesla CEO Elon Musk have recently casted doubt on the profitability and safe application of fully autonomous vehicles. This was proven with GMs backtracking on Cruise.
The self-driving features currently offered by Tesla vehicles feature autosteer on city streets and the ability to come to stops with driver supervision. Full vehicle autonomy, according to Tesla, depends on “achieving reliability far in excess of human drivers” and regulatory approval.
Mercedes Benz and GM have lead the industry in self driving with Mercedes at Level 3 testing and GM Super Cruise. However, Ultra Cruise was just cancelled by GM.
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00:00 #Apple Dials Back #Car Self-Driving #ev
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