Entries by Gabrielle DeSantis

Hyundai Hires First Black-Owned Marketing Agency

by Gabrielle DeSantis

by Gabrielle DeSantis America is undergoing a cultural awakening. Brands are beginning to realize the importance of sensitivity to diverse buyers. Hyundai has hired its first dedicated black marketing team to deepen its relationship with a vital consumer base. Automotive marketing is big business and it’s beginning to make some exciting cultural shifts. What will Culture […]