The Maserati renaissance with CEO for North America, William Peffer
This video was first publish on Javier Mota Youtube Chanel
https://www.youtube.com/v/yowdxcZhvOw?version=3William Peffer was named CEO of Maserati North America, effective immediately. In his role, he will lead all Maserati operations for the United States and Canada.
He joins the brand with over 25 years of diverse automotive experience, most recently as COO of Kia Motors America, Inc.
Peffer’s broad automotive background includes increasingly senior positions at OEM’s in both the US and Australia, and a three-year stint in dealership retail operations as the COO for a large, privately-held dealership group in New England. He will report to Bernard Loire, Maserati Chief Commercial Officer.
