Ford Truck Buyers Keeping Coming Back, GM Too Study Finds

This video was first publish on Pickup Truck Plus SUV Talk

A new study found Ford truck buyers are more loyal to their brand than other truck buyers while GM customers will more likely buy a GM truck with another GM vehicle in their garage. The S&P Global study, now in its 30th year, found things haven’t changed much for their results over the last few years even with all the recent recalls and reliability issues.

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