Midwest Automotive Media Association MAMA) Spring Rally 2026 | Road America, offroad and a lot more
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https://www.youtube.com/v/MN7NTLIS6pU?version=3he Midwest Automotive Media Association (MAMA) Spring Rally 2026 returned to the legendary Road America in Elkhart Lake with one of the biggest automotive media events of the year.
This year's Spring Rally featured 76 vehicles from 27 manufacturers, giving automotive journalists, broadcasters, photographers, content creators, and industry professionals the opportunity to experience everything from track sessions and scenic road drives to off-road courses and autocross challenges.
After one of the wettest events in recent memory, MAMA Spring Rally 2026 delivered an action-packed experience with track driving, off-road adventures, street drives around scenic Wisconsin roads, karting, autocross, and the iconic "4 Miles of Fitness" experience around Road America.
New for 2026: attendees also tested the latest Can-Am UTVs on newly developed off-road trails.
The annual MAMA Favorites awards once again highlighted standout vehicles across multiple categories and encouraged extensive media coverage from automotive journalists and creators.
Special thanks to Road America, The Osthoff Resort, CGI Motorsports, Bad Axe Jeep Crew, G. Schmitz, Drive Shop and the many manufacturers and sponsors who made this event possible.
Gold Sponsors included Ford, Jeep, Scout and Toyota, with additional support from Hyundai, Kia, Lucid, Subaru, Genesis, Mazda and many more.
Watch for exclusive first drives, walkarounds, automotive impressions, behind-the-scenes access, vehicle launches and media event coverage from one of North America's premier automotive journalist gatherings.
Subscribe for more automotive reviews, industry events, first drives, EV coverage, luxury cars, performance vehicles and technology updates.
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Event: MAMA Spring Rally 2026
Organization: Midwest Automotive Media Association
Venue: Road America
Location: Elkhart Lake
Vehicles Available: 76
Manufacturers: 27
Activities:
Full track driving sessions
Off-road courses
Street drives
Karting
Autocross
4 Miles of Fitness
Can-Am UTV trail experiences
MAMA Favorites voting
Participating Brands & Sponsors Included:
Ford Motor Company
Jeep
Scout Motors
Toyota Motor Corporation
Hyundai Motor Company
Kia Corporation
Lucid Motors
Subaru
Genesis
Mazda
