The all-new seventh generation BMW M5 was revealed to the world earlier this month at the Goodwood Festival of Speed.
And now, to celebrate the arrival of the 717-hp M Hybrid-powered super sedan in the US, BMW M and BMW Individual in collaboration with the Pebble Beach Concours d’Elegance® have created a one-of-a-kind special automobile that was auctioned during Pebble Beach Automotive Week.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be the first 2025 M5 delivered in North America, and is distinguished by exclusive paint and upholstery colors, wheels, and bespoke interior details that make this M5 entirely unique.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 was auctioned at no-reserve by Gooding & Company on Friday, August 16 for $280,000. All proceeds above the vehicle’s MSRP will be donated to the Pebble Beach Company Foundation, a charity that supports literacy and education programs for disadvantaged young people in Monterey County.
The only 2025 BMW M5 finished in BMW Individual Frozen Orange metallic.
Taking inspiration from the spectacular orange hues of a Pebble Beach sunset, the BMW M5 Pebble Beach Concours d’Elegance #1/1 makes a strong first impression with its striking coat of BMW Individual Frozen Orange metallic paint.
The stunning color was scheduled to be discontinued from BMW Plant Dingolfing prior to the start of M5 production, meaning the body of the Pebble Beach M5 had to be painted weeks in advance. This also ensured that no other 2025 M5 would be painted the same color.
The paint is complimented by hand-painted orange accents on the staggered M Dual-Spoke Bicolor wheels, Style 951M, mounted on performance tires. The 20-inch front and 21-inch rear wheels surround massive M Carbon Ceramic brakes with calipers finished in Matte Gold.