Volkswagen of America, Inc. unveiled the new 2024 Atlas and Atlas Cross Sport at the Chicago Auto Show today. The refreshed seven- and five-seaters offer enhanced technology, upgraded interior designs and materials, and a livelier powertrain.
“The Atlas was the first modern Volkswagen designed, engineered and produced specifically for American buyers, and since its debut, it has become a major player in the U.S. market,” said Pablo Di Si, president and CEO, Volkswagen of America. “The refreshed Atlas and Atlas Cross Sport continue to build on that success, with an elegant new interior and a sophisticated turbocharged engine that improves both performance and the driving experience.”
While the refreshed Atlas and Atlas Cross Sport maintain the same underpinnings of the successful outgoing models, the spacious interior of each vehicle receives a major upgrade for the 2024 model year. Premium materials are adopted throughout, including a leatherette-trimmed soft-touch dash and center console. Front-row door trim and décor flow seamlessly into the dash panel, creating an upscale cockpit; the door treatment is also mirrored in the second row. Available ambient lighting with 30 color choices pairs with innovative backlit dash décor featuring the model name to elevate the new design. Top-of-range models feature quilted leather seats with a diamond pattern.
Comfort features get a boost as well. A heated steering wheel with shift paddles, ventilated front seats and a height-adjustable passenger seat are now standard fare, along with Climatronic® automatic climate control and Voice Control. The center console is redesigned with a storage cubby underneath. Leather seating surfaces and heated rear seats are now available a trim line lower than previous models.
Enhanced technology in the refreshed Atlas and Atlas Cross Sport offers a more connected experience. A 12-inch floating infotainment display is an elegant focal point in the redesigned cockpit, and drivers of every trim level benefit from the 10.25-inch fully configurable Volkswagen Digital Cockpit Pro. Connecting devices is easier than ever with standard wireless App-Connect, wireless charging, and six USB-C ports (eight available) with 45-watt fast charging.
IQ.DRIVE® driver assistance technology, featuring hands-on semi-automatic capability, is now standard as well. On the highway, IQ.DRIVE features lane centering and a capacitive steering wheel to make driving easier. Around town, IQ.DRIVE helps alert you to surprise obstacles in front of you, and keeps an eye around you to help make driving safer. A head-up display and predictive Adaptive Cruise Control are also available.