by Gabrielle DeSantis

Off-road vehicles are stylish and fun to drive. And two of the most popular among the bunch are the GMC Hummer and Jeep Wrangler. That naturally invites comparisons. So it’s reasonable to wonder whether the new Hummer will have removable doors like the Wrangler. Well, it won’t. That might disappoint some fans, but it doesn’t mean the 2022 GMC Hummer won’t offer plenty for adventurers to enjoy.

The Hummer has traveled a long and winding path

AM General introduced the Hummer. It was designed as a civilian version of the M998 Humvee, the “High Mobility Multipurpose Wheeled Vehicle.” Going over rough terrain is what this off-roading monster was made for.

In 1999, General Motors purchased the rights from AM General and, in 2002, began producing and selling the H2 Hummer, History reports. After several years, GM discontinued the gas-guzzler in 2010. And now, General Motors is bringing back a new and improved version, the GMC Hummer EV. This one is built on the BT1 electric truck platform.

In the fall of 2022, the Hummer will reveal a makeover that promises to appeal to all lovers of luxury. But one thing this SUV will be missing is the removable doors that its biggest competitor boasts, The Drive reports

Why won’t the 2022 GMC Hummer EV have removable doors?

The lead Hummer EV Exterior designer, John Mack, told Muscle Cars &T rucks that they considered removable doors. However, he said:

“If you do removable doors or anything like that, it kind of would take away from the [premium] execution.”

In short, the new Hummer will be a luxurious and “glamorous” ride that consumers want, with an electric motor and removable roof panels. The interior will be comfortable and spacious, as one would expect from a Hummer.

And despite the absence of removable doors, this new SUV seems to lack nothing else. There will be approximately 200 accessories available for the upcoming Hummer EV, which will ensure this is an off-road vehicle that works the way you want it to work. It will have the bulk you want, the power to back it up, and the ability to go anywhere you want your adventures to take you.

Who cares about removable doors when you have all these cool features?

One of the most impressive things about this EV is its 350-kW fast-charging capability, thanks to an 800-volt electrical architecture. It gives the new GMC Hummer the ability to go about 100 miles after only a 10-minute charge.

Many prospective buyers will also enjoy the light bar and the GoPro camera mount. And for a whole new perspective, you can take advantage of underside cameras that will show you the terrain as you pass over it.

You’ll also find the new e4WD system underneath. This allows you to lock the front differential electronically. And you can opt for a three-motor model to gain access to a rear virtual locker. This model also has a unique “crab walk” mode for crawling out of tight spaces.

In addition, look out for the off-road mapping application for the 2022 GMC Hummer. This updated version of the myGMC app will work alongside the infotainment system, helping you navigate your way out of the deepest trails. Plus, the app can also show you the location of charging stations to ensure you never run out of power.

RELATED: There’s at Least 1 Reason to Pick the 2021 Jeep Wrangler 4xe Over the Porsche Cayenne Hybrid

The post The GMC Hummer Will Not Have Removable Doors Like the Jeep Wrangler appeared first on MotorBiscuit.

by Gabrielle DeSantis

Have you heard about the new pickup trucks on the market like the Ford Maverick? Most people have at this point due to the creative marketing tactics used by brands. Most recently, Ford partnered with Oreo to create a snack fit for truck lovers and everyone else, too.

The Ford Maverick Oreo connection

What does the Ford Maverick have to do with Oreos, you might ask? According to The Detroit Free Press, quite a bit. Katie Pecoraro, Maverick program management supervisor, noted that the team worked tirelessly to whip up the Ford Maverick in a condensed timeline. “We cut 20 months out of the usual time frame for a product life cycle,” Pecoraro said.

At the Ford Product Development Center complex off Village Road in Dearborn, Michigan, the team worked hard behind the scenes to develop the new truck. Chris Mazur led a group of about 60 people to develop the truck’s design, product, purchasing, and supply chain strategies.

The development team wanted to work quickly before the news got out about the Maverick. Due to the fast-paced nature of the project, the group had extra snacks on hand to make it through. Pecoraro told the paper, “This being a go-fast product, we used different ways of working to be more efficient and effective. High-level management members came to us to work through milestones, rather than going through months of a different cadence.”

The offical snack of the Ford Maverick

The team worked on a tight schedule to get the truck into development. This is where the Oreos came in. Pecoraro tried to find creative ways to keep the team focused and happy as the deadlines approached, and Oreos happened to be a part of that. She made cakes, cookies, corned beef on St. Patrick’s day, and even a chili cook-off. But Oreos seemed to be the primary staff snack staple.

In the final weeks, the Maverick team went through 100 packages of Oreos. The packages ended up taped to the wall as a sort of makeshift trophy. When Oreo heard about the sandwich cookie obsession, the company included Ford in the “Oreo Thins Protection Program.” This program is meant to protect Oreos from sneaky eaters by hiding the cookie in inconspicuous packaging, such as a Ford Maverick owner’s manual.

“Ford is one of the most recognizable and popular vehicle brands in America, making it a great partner for this campaign. Unless cookie thieves have a special interest in vehicle mechanics, they won’t be snooping through the glove compartment or think twice about seeing the spine of the all-new Ford Maverick owner’s manual in their vehicle.”

Sydney Kranzmann | Oreo brand manager

Not bad, Oreo. Not bad.

Biden and the Ford F-150 Lightning marketing

Companies have gotten pretty creative with marketing these days. Earlier this year, the Ford F-150 Lightning even used President Biden as a marketing tool. Ford brought the Lightning to Biden, and the world watched as he drove it around in a parking lot. This created a ton of buzz around the new electric truck as the U.S. continues to push American-made electric vehicles.

While these marketing tactics might be a bit unorthodox, it seems to be working just fine. The Ford Maverick and Ford F-150 Lightning are everywhere. If that means eating Oreos and watching President Biden drive the F-150 around, then so be it. Feel free to send some Oreos our way for testing purposes.

RELATED: The 2022 Ford Maverick Won’t Go Over $37k With Every Added Spec

The post Snack Attack: What Does the Ford Maverick Have to Do With Oreos and President Biden? appeared first on MotorBiscuit.