Emily LaCroix: The Art of Marketing Parts in the Automotive Industry

https://youtube.com/watch?v=0AvY3wBayXo

Emily LaCroix is a dynamic and accomplished marketer with a passion for community relations and building strong relationships within the automotive industry. She is also the Marketing Director at Berger Chevrolet, one of the top 1% of Chevy dealerships in the Nation, excelling in both Fixed and Variable Operations, and has earned Dealer of the Year Award eleven times.

In this episode of the Parts Girl Podcast, Emily LaCroix joins host Kaylee Felio to delve into her extensive experience in community relations and innovative employee-focused marketing within the automotive sector. She sheds light on her impactful journey, the pivotal role of community engagement, and the unique strategies executed at Berger Chevrolet.

Fostering Community Relationships Actively

Emily LaCroix stresses the need to actively nurture relationships within the local community at Berger Chevrolet. Here, the team values and prioritizes community relations, which leads to stronger customer connections and boosts the dealership’s reputation through active collaborations with local businesses and organizations.

Strategically Highlighting Employees in Marketing

At Berger Chevrolet, showcasing employees through various marketing channels stands as a strategic priority. Emily LaCroix skillfully brings the team behind the brand into the spotlight, using an array of mediums including TV commercials, TikToks, social media, and website features. This approach not only fosters trust with customers but also enhances the internal relations between the marketing department and the employees, creating a stronger, united front.

Actively Participating in Community Giving

Moreover, Emily LaCroix shows her dedication to community giving at Berger Chevrolet, taking an active role in philanthropic activities. These include initiatives supporting breast cancer awareness and military personnel. Such active participation not only solidifies Berger Chevrolet’s positive image in the community but also tightens the dealership’s bonds with the local populace.

Tune In for In-Depth Insights

Finally, make sure not to miss the Parts Girl Podcast, where you can dive deep into a conversation with Emily LaCroix. Discover the secrets to successful, community-centric marketing in the automotive industry and learn how to bring these strategies into your own practice.

——————————————–

Sponsors:

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you’re looking to optimize your parts management, visit ? www.partsedge.com.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting ? www.fixedopsmarketing.com.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at ? www.getbayley.com.

——————————————–

Takeaways

  1. Highlight employees in marketing.
  2. Engage in community and philanthropy.
  3. Foster trust for teamwork in automotive.

Quote

“In terms of automotive marketing, a lot changes all the time.” –Emily LaCroix

Connect

Emily LaCroix

LinkedIn: www.linkedin.com/in/emily-lacroix

Website: www.bergerchevy.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

/by

Customer-centric parts management

In the parts department, where precision and efficiency are paramount, the key to fostering lasting relationships with clients lies in adopting a customer-centric approach to parts management. After over 30 years of working with parts departments across the country, we’ve grown a deep  understanding of  the pivotal role exceptional service plays in building loyalty. Today, we’ll delve into the impact of excellent parts management on customer satisfaction and loyalty, along with sharing best practices that can elevate your customer service game in parts.

The impact of excellent parts management 

In an era where customers are increasingly discerning, the quality of your labor and service is just one piece of the puzzle. Seamless parts management goes beyond the transaction, encompassing the entire customer experience. When clients receive not only top-notch service but also a streamlined and customer-centric experience, their satisfaction soars. Here’s how excellent parts management contributes to customer loyalty: 

Reliability breeds trust: Timely access to needed  parts fosters trust between you and your customers. Reliability becomes a cornerstone of your relationship, and clients are more likely to return when they know they can depend on you to have or get the parts needed for their service in a timely manner. 

Reduced downtime: Efficient parts management minimizes downtime for your clients, a critical factor in industries where every minute of operational pause translates to potential losses. By ensuring you have a responsive inventory that consistently stocks parts with ongoing demand, you demonstrate your commitment to your clients  success. If you’re close to the depo, be careful not to rely too  heavily on your ability to get parts next-day as this strategy can leave you empty handed in unforeseen circumstances. 

Personalized experiences: Customer-centric parts management involves understanding the unique needs of your clients. Tailoring your services and communication to their requirements not only enhances satisfaction but also establishes a connection that goes beyond the transactional. 

Building Loyalty through Service 

Exceptional customer service is the linchpin that turns satisfied clients into loyal patrons. To give you a roadmap for improvement, we’ve identified key best practices that can help you elevate your customer service in the parts industry, they are: 

Responsive communication: In the parts industry, delays can be costly. Keeping your clients informed about order status, shipping details, and potential issues is crucial. Utilize communication channels effectively, be it email updates, SMS notifications, or real-time tracking systems. 

Comprehensive knowledge base: Equip your customer service team with an in-depth understanding of your products and services. When customers reach out with queries, they expect knowledgeable and efficient assistance. A well-trained team enhances the overall customer experience. 

Streamlined returns or replacements: Parts management isn’t just about having the right parts; it’s also about having a client-centric system for addressing  service issues when they arise. Implement a return and replacement strategy that is easy to understand and notifies customers ahead of time about any limitations, restocking fees, or warranty terms.

Feedback loops: Actively seek feedback from your customers and use it to improve your processes continually. This not only demonstrates your commitment to excellence but also provides insights into areas that may need refinement. 

In the complex world of parts management, customer satisfaction and loyalty are the ultimate benchmarks of success. At PartsEdge, we believe that by prioritizing customer-centric practices, you can set your business apart. Excellent parts management fosters relationships that stand the test of time. By implementing best practices in customer service, you not only meet but exceed customer expectations, paving the way for enduring partnerships in the ever-evolving parts industry.

Having the parts you need, when you need them, is foundational in maintaining  happy customers. PartsEdge is like the latest and greatest power tool for parts inventory management. We take all the guesswork out of parts inventory management, monitoring your inventory daily and adjusting settings to ensure you have the parts you need without overstocking.  Our clients get free access to all PartsEdge workshops and seminars. With an average 20% reduction in total inventory, enhanced ROI, and increased parts sales, our results speak for themselves. If you’re ready to empower your parts department for success, contact us today.

/by

Scott Davis: Maximizing Customer Engagement

https://youtube.com/watch?v=ppFYI77qb4A

Scott Davis is a strong business development professional, and the President and co-founder of Volie, Inc., the #1 BDC Engine that allows you to rethink the way you manage customer communications for sales and service BDC’s. He has worked with many dealers and their service departments to successfully establish or improve their BDC’s.

Effective communication and customer relationship management are crucial aspects of running a successful auto dealership. However, managing the dealership’s business development center (BDC) manually can be a challenging and time-consuming task, impacting productivity and profitability. In this episode of the Parts Girl Podcast, Kaylee Felio speaks with Scott Davis, the co-founder of Volie, a BDC software that addresses these challenges head-on.

Introduction and Background of Volie

Scott Davis shares the backstory of Volie and how it was founded to cater to the growing need for improved communication and data management in the automotive industry. Dealerships faced difficulties in identifying who to call, managing inbound and outbound calls efficiently, and maintaining customer data accuracy. Volie emerged as a solution to streamline these processes and provide dealerships with a competitive edge.

Integration and Work Plans

Volie’s call center application integrates with dealership management systems and consolidates data from various sources. This allows dealerships to build work plans based on their specific market and strategy. With Volie, dealers have complete visibility into their BDC operations and can execute their communication strategies effectively. The platform eliminates the guesswork and manual work involved, resulting in improved productivity and resource management.

Enhancing Productivity with Automation and Accountability

By leveraging Volie’s automation and accountability features, dealership agents can significantly increase their productivity. The software supports agents with personalized guidance, helps manage inbound and outbound calls effectively, and provides insights to prevent double calls and missed opportunities. With focused and systematic communication, dealerships can generate more leads, schedule appointments, and minimize customer defection.

——————————————–

Sponsors:

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you’re looking to optimize your parts management, visit ? www.partsedge.com.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting ? www.fixedopsmarketing.com.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at ? www.getbayley.com.

——————————————–

Takeaways

  1. Align strategy with dealership goals.
  2. Increase profits with automation.
  3. Track KPIs for informed decisions.

Quote

“There’s nothing more important than actually doing something.” –Scott Davis

Connect

Scott Davis

LinkedIn: www.linkedin.com/in/scottjustindavis

Website: www.volie.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

/by

Jordan Cox: Aligning Purpose with Passion

https://youtube.com/watch?v=h79sQQ4KXe8

Jordan Cox is the community manager of ASOTU or the Automotive State of the Union, a forward thinking content and community for dealers and industry innovators. The purpose of ASOTU is particularly close to Jordan’s heart, as it showcases the achievements of various automotive stakeholders, from industry partners to frontline workers.

Are you ready to dive into the world of automotive excellence and uncover the untold stories behind remarkable individuals and their contributions? In this Parts Girl Podcast episode, host Kaylee Felio and Jordan Cox delve into the incredible work being done in the automotive industry. From shining a spotlight on those who are revolutionizing the field to exploring the personal journeys of customers, this episode highlights the power of automotive excellence.

Spotlight on Automotive State of the Union

One of the key topics discussed is the Automative State of the Union (ASOTU) in the automotive industry. Jordan explains how this event serves as a platform to showcase achievements, inspire stakeholders, and acknowledge the groundbreaking impact of industry players. They emphasize the importance of recognizing and appreciating the efforts of various individuals, including frontline workers, industry partners, and detailers.

Jordan Cox’s Journey in Car Sales

As a former car salesperson, Jordan Cox understands the misconceptions and astonishment surrounding their career choice with a college education. However, they passionately describe the joy of connecting with customers, building trust, and ultimately helping them find the perfect vehicle. It’s about much more than just cars and parts; it’s about the personal stories and journeys of each customer.

The Inspirational Power of Podcasts

Throughout the episode, Jordan Cox expresses their love for podcasts and their ability to inspire others. They highlight how Kaylee Felio’s podcast has motivated individuals to be their best selves and gain confidence. Jordan emphasizes that everyone has the potential to be a hero and that small actions now can have a significant impact on future generations.

Conclusion and Invitation to Listen

Tune in to the Parts Girl Podcast and join Kaylee Felio and Jordan Cox in exploring the power of automotive excellence, authentic connections, and the stories that drive us all.

——————————————–

Sponsors:

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you’re looking to optimize your parts management, visit ? www.partsedge.com.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting ? www.fixedopsmarketing.com.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at ? www.getbayley.com.

——————————————–

Takeaways

  1. Recognize excellence.
  2. Understand the untold stories.
  3. Appreciate and cherish loved ones.

Quote

“Over time, you realize what your true passion is.” –Jordan Cox

Connect

Jordan Cox

LinkedIn: www.linkedin.com/in/coxjordant

Website: www.asotu.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

/by