New truck pricing is out of control and Publisher Tim Esterdahl thinks he may have finally figured out exactly why people are pissed off after doing some more thinking on it. Is he right? Is he wrong?

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Lately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. 

The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case?

Link to the article: https://pickuptrucktalk.com/2025/06/is-greed-fueling-higher-new-truck-prices/

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Interested in owner reviews? Check out this playlist: https://www.youtube.com/playlist?list=PL8PJw4jHcHhd-yzt-YcediZtfw2imipPL

Trying to find the most reliable trucks and SUVs?: https://www.youtube.com/playlist?list=PL8PJw4jHcHhdr5YpBbNbL9bRpKdm63FTF

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