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Ram’s CEO makes a bold claim about having the best midsize truck in the industry — and his reasons might surprise you.

Tim Kuniskis has become one of the most dynamic leaders in the American auto world — and a pivotal figure for Ram. As CEO of the Ram brand, his leadership isn’t just about selling trucks — it’s about reinvigorating a beloved American brand and connecting with passionate owners in a competitive market.

What’s more valuable than a sale? Loyalty.

We sat down with Tim Kuniskis - Ram's CEO. He opens up about brand loyalty — why winning customers back is harder than ever and what that means for the future of the iconic truck brand.

Inside Ram: A Conversation with CEO Tim Kuniskis.

In a candid conversation, Ram CEO Tim Kuniskis explains how the brand faced quality challenges when pushing ambitious product goals all at once — and how they’re refocusing efforts to improve durability, reliability, and customer trust.