Emily LaCroix: The Art of Marketing Parts in the Automotive Industry

Emily LaCroix is a dynamic and accomplished marketer with a passion for community relations and building strong relationships within the automotive industry. She is also the Marketing Director at Berger Chevrolet, one of the top 1% of Chevy dealerships in the Nation, excelling in both Fixed and Variable Operations, and has earned Dealer of the Year Award eleven times.

In this episode of the Parts Girl Podcast, Emily LaCroix joins host Kaylee Felio to delve into her extensive experience in community relations and innovative employee-focused marketing within the automotive sector. She sheds light on her impactful journey, the pivotal role of community engagement, and the unique strategies executed at Berger Chevrolet.

Fostering Community Relationships Actively

Emily LaCroix stresses the need to actively nurture relationships within the local community at Berger Chevrolet. Here, the team values and prioritizes community relations, which leads to stronger customer connections and boosts the dealership’s reputation through active collaborations with local businesses and organizations.

Strategically Highlighting Employees in Marketing

At Berger Chevrolet, showcasing employees through various marketing channels stands as a strategic priority. Emily LaCroix skillfully brings the team behind the brand into the spotlight, using an array of mediums including TV commercials, TikToks, social media, and website features. This approach not only fosters trust with customers but also enhances the internal relations between the marketing department and the employees, creating a stronger, united front.

Actively Participating in Community Giving

Moreover, Emily LaCroix shows her dedication to community giving at Berger Chevrolet, taking an active role in philanthropic activities. These include initiatives supporting breast cancer awareness and military personnel. Such active participation not only solidifies Berger Chevrolet’s positive image in the community but also tightens the dealership’s bonds with the local populace.

Tune In for In-Depth Insights

Finally, make sure not to miss the Parts Girl Podcast, where you can dive deep into a conversation with Emily LaCroix. Discover the secrets to successful, community-centric marketing in the automotive industry and learn how to bring these strategies into your own practice.

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Sponsors:

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