Greed Fueling Higher New Truck Prices? Comparing 10 Years of Truck Changes

This video was first publish on Pickup Truck Plus SUV Talk

Lately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. 

The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case?

Link to the article: https://pickuptrucktalk.com/2025/06/is-greed-fueling-higher-new-truck-prices/

Check out our Forum: https://forum.pickuptrucktalk.com/

Subscribe for more Pickup Truck and SUV videos: https://www.youtube.com/c/pickuptrucktalk/?sub_confirmation=1

Join this channel to get access to special perks:
https://www.youtube.com/channel/UCxO2h83kcVBaLFjjCLer3AA/join
Interested in owner reviews? Check out this playlist: https://www.youtube.com/playlist?list=PL8PJw4jHcHhd-yzt-YcediZtfw2imipPL

Trying to find the most reliable trucks and SUVs?: https://www.youtube.com/playlist?list=PL8PJw4jHcHhdr5YpBbNbL9bRpKdm63FTF

Shop our Cafepress store for new Pickup Truck +SUV Talk gear: https://www.cafepress.com/pickuptrucktalk

Find us on Facebook: https://www.facebook.com/pickuptrucktalk/
Also, on Instagram: https://www.instagram.com/pickuptrucktalk/
And on Twitter: https://twitter.com/PickupTruckTalk

Our website is here: https://www.pickuptrucktalk.com