Tim Kuniskis – Ram’s CEO speaks out on the high truck prices

This video was first publish on Pickup Truck Plus SUV Talk

?? High truck and car prices are reshaping who can buy and who can’t. Bringing prices down isn’t just good economics—it’s essential for everyday drivers. ?➡️?

Now here's the question.....

Lower prices? OR More value?

We sat down with Tim Kuniskis - Ram's CEO. He opens up about brand loyalty — why winning customers back is harder than ever and what that means for the future of the iconic truck brand.