Entries by Pickup Truck Plus SUV Talk

Gas Prices Are High — Ford CEO Admits Buyers Still Want Reliable V8s

Gas prices are rising again, yet truck buyers still keep choosing V8 engines over smaller turbocharged powertrains. In this week’s Truck News Recap, I dive into why reliability may matter more to truck owners than fuel economy numbers. I discuss comments from Jim Farley about continued V8 demand, despite Ford spending years promoting EcoBoost turbocharged […]