Ram CEO on high truck prices – And what needs to change

This video was first publish on Pickup Truck Plus SUV Talk

🚗💸 Vehicle prices have climbed faster than incomes, pushing affordability out of reach for many buyers. What needs to change for trucks and cars to come back down to earth? 📈➡️📉

We sat down with Tim Kuniskis - Ram's CEO. He opens up about brand loyalty — why winning customers back is harder than ever and what that means for the future of the iconic truck brand.