Ram CEO on high truck prices – And what needs to change

This video was first publish on Pickup Truck Plus SUV Talk

?? Vehicle prices have climbed faster than incomes, pushing affordability out of reach for many buyers. What needs to change for trucks and cars to come back down to earth? ?➡️?

We sat down with Tim Kuniskis - Ram's CEO. He opens up about brand loyalty — why winning customers back is harder than ever and what that means for the future of the iconic truck brand.