Tim Kuniskis – Ram’s CEO speaks out on the high truck prices

This video was first publish on Pickup Truck Plus SUV Talk

🚗💸 High truck and car prices are reshaping who can buy and who can’t. Bringing prices down isn’t just good economics—it’s essential for everyday drivers. 📈➡️📉

Now here's the question.....

Lower prices? OR More value?

We sat down with Tim Kuniskis - Ram's CEO. He opens up about brand loyalty — why winning customers back is harder than ever and what that means for the future of the iconic truck brand.